Now in early access

Your ad creatives,
one board to rule them all

Stop juggling Notion, Drive, and Slack. HookBoard gives infoproduct creators and their ad teams a visual pipeline to take creatives from first hook to scaled winner.

1TB
Storage per workspace
100%
Invite-only security
<1s
Real-time updates
app.hookboard.ai/board
Scripting3

Hook: Hablas ingles como Tarzan?

Pain PointUGC
A
E

Reel: 3 frases que dices mal

EducationTH
M

VSL intro modulo gratis

Lead MagnetVSL
A
Grabacion2

Testimonial alumno C1

TestimonialUGC
L

POV: tu primer dia en Londres

StoryUGC
E
Testing2

Hook estadistica: 87% fallan

StatisticUGC

36.4% hook

A
E

CTA early bird precio

UrgencyStatic

2.8% CTR

M
Winner1

Testimonial: de A2 a B2 en 3m

TestimonialUGC

44.2% hook | 6.1x ROAS

A
E
L

Built for infoproduct creators and agencies running performance ads

InfoproductosAcademias OnlineCoachesAgencias de AdsMedia BuyersUGC Studios
The Problem

Your creative workflow is scattered across 5+ tools

Scripts in Google Docs nobody can find
Video files buried in shared Drives
Ad status tracked in a messy Notion database
Feedback lost in Slack threads
No clear pipeline from idea to published
Can't tell which hooks actually perform
The Solution

One workspace for your entire ad pipeline

Visual kanban board — see every ad's status instantly
Upload and preview videos right in the card
Scripts, copy, hooks, and metrics in one place
Comments and @mentions per ad
Auto Slack alerts when an ad hits Winner
One-click iterations to scale winners fast
Features

Everything your creative team needs

Replace Notion + Drive + Slack with one purpose-built workspace.

Visual Pipeline

Drag & drop kanban board with custom stages. See every ad at a glance. Filter by angle, format, or assignee.

Media Hosting

Upload videos and images directly to each ad card. Preview without leaving the app. 1TB storage per workspace.

Team Roles

Assign scriptwriters, recorders, editors, publishers. Everyone knows their job. Invite-only with role-based access.

Performance Metrics

Track hook rate, hold rate, CTR, ROAS, CPA, and spend per ad. Identify what's working at a glance.

Winner Iterations

One-click clone from winners. New hook, same winning foundation. Track the full variation tree.

Slack Alerts

Instant notifications when ads hit Winner or Loser. Keep everyone in sync without checking the board.

Angles & Hooks

Categorize ads by creative angle. Manage multiple hooks per ad. Track which hook types perform best.

Table View

Switch to spreadsheet mode. Sort by any metric. Filter, search, and export. Power-user friendly.

Multi-Workspace

One account, multiple workspaces. Separate brands, clients, or projects. Each with its own pipeline.

Custom Pipeline

Define your own stages. Scripting, Grabacion, Edicion, Review — or whatever fits your team's flow.

Script & Copy

Write scripts and ad copy directly in each card. Rich text. Everything your team needs, together.

Secure by Default

Invite-only access. Row-level security. Your data never leaves Supabase. SOC2-compliant infrastructure.

Pipeline

From idea to winner in 5 stages

Customize your pipeline per workspace. Here's a typical ad creative flow.

01

Scripting

Write hooks, scripts, and copy. Define the angle and format.

02

Production

Record and edit. Upload raw footage and final cuts.

03

Review

Team reviews the creative. Leave comments, request changes.

04

Testing

Launch the ad. Track metrics. Add hook rate, CTR, ROAS.

05

Winner

Ad performs? Scale it. Create iterations. Notify the team.

Use Cases

Built for infoproduct creators

Whether you sell courses, coaching, or memberships — if you run ads, this is for you.

🇬🇧

Cursos de Idiomas

Gestiona los creativos de tu academia de ingles. Testa hooks como 'Hablas ingles como Tarzan?' y escala los que convierten con VSLs y testimoniales.

📈

Trading & Finanzas

Prueba angulos de proof (capturas de operaciones), challenges (30 dias rentable) y testimoniales. Trackea que hook convierte mejor para tu webinar.

🏠

Real Estate Education

Desde 'Compre un piso con 0 euros' hasta tours de propiedades. Gestiona todo el pipeline de creativos para tu formacion inmobiliaria.

💪

Coaching & Desarrollo

Fitness, nutricion, mindset, productividad. Cada coach tiene sus angulos. HookBoard los organiza y te dice cuales funcionan.

🏢

Agencias de Ads

Un workspace por cliente. Cada infoproductor ve sus creativos, tu ves todo. Invita clientes como viewers. Escala la operacion.

📊

Media Buyers

Testa hooks rapido. Trackea metricas por creativo. Sabe exactamente que angulos y formatos escalan y cuales no. Deja de tirar dinero.

Meta Integration

Sync with Meta Ads.
See real spend per creative.

Connect your Meta Ads account and HookBoard automatically pulls spend, impressions, CTR, and ROAS for each creative. No more jumping between Ads Manager and your spreadsheet.

Auto-sync spend, impressions, CTR, ROAS per ad
See exactly which creative is eating budget
Identify winners and losers based on real data
Historical performance tracking per hook & angle
Compare iterations side by side
Coming Q3 2026 — TikTok & Google Ads next
Ad PerformanceLast 7 days

Testimonial: de A2 a B2 en 3m

Spend: $1,420ROAS: 6.1xCTR: 3.9%Hook: 44.2%
Winner

Hook: 87% fallan este test

Spend: $680ROAS: 4.2xCTR: 2.8%Hook: 36.4%
Winner

Reel: 3 frases que dices mal

Spend: $340ROAS: 2.8xCTR: 2.1%Hook: 31.5%
Testing

VSL intro modulo gratis

Spend: $520ROAS: 1.4xCTR: 1.5%Hook: 22.1%
Testing

POV: tu primer dia en Londres

Spend: $580ROAS: 0.7xCTR: 0.9%Hook: 15.3%
Loser

CTA generico early bird

Spend: $300ROAS: 0.2xCTR: 0.3%Hook: 6.8%
Desechable
Total spend this week$3,840
Collaboration

Tu equipo trabaja
dentro del creativo

Comenta, etiqueta, asigna tareas, y revisa versiones sin salir de la card. Cada creativo es un hub de colaboracion completo.

Comentarios con @mentions

Etiqueta a cualquier miembro del equipo. Recibe notificacion. Sin threads de Slack perdidos.

Historial de versiones

Cada iteracion queda registrada. Ve como evoluciono el creativo de v1 (loser) a v3 (5.2x ROAS).

Multiples hooks por ad

Testa Question, Statistic, Story, CTA... cada uno con su hook rate. Escala el que mejor retiene.

Asignaciones por rol

Scriptwriter, Recorder, Editor, Publisher. Cada uno sabe que tiene que hacer y cuando.

CTA verano collectionWinner
v35.2x ROAS
Script

[Hook - 3s]
Estas cansado de perder dinero con ads que no convierten?

[Body - 15s]
Con nuestro metodo, creamos 47 creativos en un mes. 8 fueron winners. El mejor hizo 5.2x ROAS. No es magia, es sistema.

[CTA - 5s]
Solo 12 plazas para la masterclass de manana. Link en bio.

Ad Copy

El 92% de infoproductores tira dinero en ads que no convierten.

El problema no es tu producto. Es tu creative.

En nuestra masterclass gratuita te ensenamos:

- Como escribir hooks que retienen

- El sistema de 47 creativos/mes

- Que metricas importan (y cuales no)

Solo 12 plazas. Link en bio.

Metrics
Hook Rate
44.2%
Hold Rate
68.3%
CTR
3.8%
ROAS
5.2x
CPA
$12.40
Spend
$1,240
Team
A
Scriptwriter:Adri
M
Recorder:Marta
L
Editor:Luis
E
Publisher:Eva
Details
AnglePain Point
FormatUGC
FunnelBOFU
LocationBarcelona, studio
Ad Status

Know instantly what's working

Every ad gets a clear verdict. Scale winners, kill losers, trash the rest.

Winner

ROAS > 3x

The ad is printing money. HookBoard automatically notifies your team via Slack, marks it as Winner, and lets you create iterations with one click. Scale it.

Auto Slack notification
One-click iteration
Metrics highlighted green
Priority in board view

Loser

ROAS < 1x

Not every ad wins. Losers get marked automatically so your team stops spending. Learn what didn't work and move on.

Auto Slack alert to kill spend
Metrics highlighted red
Archived for learning
Angle/hook analysis

Desechable

No data

Some ads never get enough data to judge. Low impressions, bad targeting, or just bad timing. Mark as desechable and clean your pipeline.

Quick archive action
Doesn't count as loser
Keeps pipeline clean
Can be retested later
Notifications4
🏆

Ad Winner: CTA verano collection

Hook Rate: 42.1% | ROAS: 5.2x | Spend: $1,240

2m ago#ads-winners
🏆

Ad Winner: Testimonial Ana Madrid

Hook Rate: 38.7% | ROAS: 4.8x | Spend: $890

1h ago#ads-winners
🚫

Ad Loser: Hook generico playa

Hook Rate: 12.3% | ROAS: 0.6x — Kill spend

2h ago#ads-alerts
🔄

New Iteration: CTA verano v2

Created by Adri from CTA verano collection

3h ago#ads-pipeline
👀

Review requested: Unboxing pack regalo

Eva moved to Review — needs approval

5h ago#ads-pipeline
Powered by Slack Incoming Webhooks
Notifications

Never miss a winner.
Instant alerts where you work.

The moment an ad hits Winner or burns out as Loser, your entire team knows. No checking dashboards. No asking "hey how's that ad doing?"

Winner alerts

Trophy notification with ad name, metrics, and direct link to the card. Celebrate and iterate.

Loser alerts

Immediate kill signal. Stop spending on what's not working before it drains budget.

Pipeline updates

Know when ads move stages, when iterations are created, when reviews are requested.

Custom channels

Route winners to #ads-winners, alerts to #ads-alerts. Keep channels focused.

1 TB
Storage per workspace
8
Default pipeline stages
7+
Metrics tracked per ad
4
Team roles per ad
Pricing

Start free, scale when ready

No credit card required. No feature gating tricks.

Starter

$0/month

For small teams getting started with ad creative management.

  • 1 workspace
  • Up to 3 members
  • 100 ads
  • 10 GB storage
  • Kanban + Table views
  • Slack notifications
  • Custom pipeline stages
Get started free
Popular

Pro

$29/workspace/month

For teams scaling their ad creative output across multiple brands.

  • Unlimited workspaces
  • Unlimited members
  • Unlimited ads
  • 1 TB storage per workspace
  • Everything in Starter
  • Priority support
  • Advanced analytics (coming soon)
  • API access (coming soon)
Start free trial
FAQ

Frequently asked questions

What types of ads can I manage?

Any performance ad creative — Meta, TikTok, YouTube, Google. UGC, talking heads, B-roll, carousels, static images, slideshows. If your team makes it, HookBoard tracks it.

How does media storage work?

Videos and images are stored on Cloudflare R2 — fast, global CDN with no egress fees. Each workspace gets 1TB on the Pro plan. You upload directly from the ad card, and previews play inline.

Can I invite clients or external collaborators?

Yes. Invite anyone by email. Assign them a role: Viewer (read-only), Editor (can create/update), Admin (full control), or Owner. Perfect for agencies sharing with clients.

How do iterations work?

When an ad hits Winner, click 'Create Iteration'. HookBoard clones the ad (angle, script, copy, format) into a new card at the start of your pipeline. You tweak the hook and test again. The iteration tree tracks the full history.

Can I customize the pipeline stages?

Absolutely. Each workspace has its own pipeline. Add, rename, reorder, or delete stages. Set which stages are terminal (Winner, Loser). The defaults are Scripting → Grabacion → Edicion → Review → Testing → Winner/Loser.

Is there a free plan?

Yes. The Starter plan is free forever — 1 workspace, 3 members, 100 ads, 10GB storage. No credit card needed. Upgrade to Pro when you need more.

What about Slack integration?

Paste your Slack incoming webhook URL in Settings > Integrations. When an ad moves to Winner or Loser, HookBoard sends a rich notification with ad name, angle, metrics, and a link to the card.

Is my data secure?

Your database runs on Supabase with row-level security — users only see workspaces they belong to. Auth is handled with secure magic links. Media is stored on Cloudflare R2 with no public access unless you configure it.

H

Stop managing ads in Notion

Your ad creatives deserve a dedicated workspace. Join teams who made the switch and never looked back.

Free forever on Starter. No credit card required.